Place branding as Bandung City's competitive advantage

Pratami Wulan Tresna, Arianis Chan and Mohammad Benny Alexandri

International Journal of Economic Policy in Emerging Economies, 2019, vol. 12, issue 2, 182-189

Abstract: This study aims to see the place branding of Bandung as a competitive advantage of the city. This study uses the qualitative method to confirm place branding as Bandung City's competitive advantage. The participants in this study are people who understand the branding strategy of this city. Place branding is viewed from the dimensions of presence, place, potential, pulse and people. Results show that Bandung is renowned as a creative city that has many historical places, complete facilities, easy access and offers many interesting activities, low cost of living and varied culinary products. Bandung is also known as a friendly city. Therefore, place branding in a city will result in the popularity of various places, thereby leading people to support the management of a city to gain competitive advantage.

Keywords: place branding; creative city; tourism; competitive advantage. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=99698 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijepee:v:12:y:2019:i:2:p:182-189

Access Statistics for this article

More articles in International Journal of Economic Policy in Emerging Economies from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().