Integrated media for public relations of promoting a local product to global markets: a case analysis on Thai food

Cherdpong Kheerajit, Sarinya Paisarnsombat and Narong Sompong

International Journal of Economic Policy in Emerging Economies, 2019, vol. 12, issue 2, 190-197

Abstract: This research aims to disseminate and promote Thai food to global market using the integrated media includes video, website, application and publication with Augmented Reality (AR). The studies were held in Japan and the USA. After the samples were exposed to the integrated media, the evaluation forms were used for evaluating their opinions toward the media. The results showed that the participants are mostly satisfied with the AR as well as the contents and the usefulness of the media at the high level. Moreover, the results showed that the integrated media can implement the promoting of Thai food businesses.

Keywords: Thai cuisine; media development; media evaluation. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijepee:v:12:y:2019:i:2:p:190-197

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