Does psychological profile have something to do with satisfaction? A French retailing franchisees study

Veronique Guilloux and Claire Gauzente

International Journal of Entrepreneurship and Small Business, 2010, vol. 11, issue 2, 165-182

Abstract: The main purpose of this study is to analyse the relationship between franchisee's personality and franchisee's satisfaction. A sample of 400 French franchisees concerning different sectors is analysed in detail. In the first part of the article, the methodology is presented. Then, theoretical framework concerning satisfaction and personality is developed. Different hypotheses are justified crossing the MSQ scale and the big four model. Conscientiousness seems to be the most predictive factor for satisfaction and results show that the other Big-Five traits are specific in several sectors.

Keywords: franchisees; franchises; franchising; psychological profiles; France; retailing; retail industry; personalities; job satisfaction; Minnesota satisfaction questionnaire; MSQ scale; big five traits; openness conscientiousness extraversion agreeableness neuroticism; big four model; profiling; small and medium-sized enterprises; SMEs; entrepreneurship; entrepreneurs. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:11:y:2010:i:2:p:165-182

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