Creativity and feasibility: applying the IDEO innovation processes to current societal challenges

Stanley W. Mandel and Steve Virgil

International Journal of Entrepreneurship and Small Business, 2011, vol. 13, issue 1, 32-37

Abstract: Creativity and feasibility is a 1st-year, full-time MBA elective. It is designed to help students experience and understand the 'deep-dive' journey that IDEO uses to help bring resolution to a current societal issue. The global question this year was timely, compelling, of universal interest, and taxed the creative talents of the class. The question: how can we: 1) contribute to local economic growth by (what/where); 2) creating a sustainable network and resource pool (how); 3) that facilitates the launch of new entrepreneurial ventures (who); 4) because we are in a period of structural change in our economy? (why)

Keywords: entrepreneurship education; small business; creativity; feasibility; economic development; sustainability; service learning; sustainable development; local growth; economic growth; entrepreneurial ventures; innovation process. (search for similar items in EconPapers)
Date: 2011
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