The representations of wine in France from generation to generation: a dual generation gap

Thierry Lorey and Pascal Poutet

International Journal of Entrepreneurship and Small Business, 2011, vol. 13, issue 2, 162-180

Abstract: The aim of this paper is to study and compare wine representations in France on a 'generation' basis, that is to say the generation of young adults, and those of their parents and grandparents, in order to better understand the link between representations and wine consumption. The qualitative approach adopted, which integrates the weight of non-consumers and women, highlights the weakening of imaginative representations linked to national identity through a dual generation gap, as well as the emergence of less favourable representations. In other words, this research poses the question of the transmission of the French wine heritage to future generations.

Keywords: wine representations; generation gaps; qualitative approaches; French wines; wine heritage; France; young adults; parents; grandparents; older people; wine consumption; alcohol; non-consumers; consumers; women; gender; imaginative representations; national identity; dual generations; future generations; heritage transmission; small and medium-sized enterprises; SMEs; entrepreneurs; entrepreneurship; R&D; research and development. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:13:y:2011:i:2:p:162-180

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