Franchise expansion in the Asia Pacific region. A country choice examination

Verónica Baena

International Journal of Entrepreneurship and Small Business, 2013, vol. 18, issue 3, 247-261

Abstract: The Asia Pacific region is home to about half of the world's population. It also comprises some of the most dynamic economies in the world. Yet despite all this, little is known about the factors influencing country choice for franchise expansion into these markets. To enhance the knowledge on this issue, this study examines the effect of some host country's variables driving franchise spread into Asian Pacific markets. Results obtained in this study are useful for understanding and predicting the demand for franchising in the Asia Pacific region. Readers are also provided with a general overview of the current state of global franchising diffusion overseas.

Keywords: international business management; global franchising; country choice; transaction cost theory; Asia Pacific; franchise expansion; franchises; host countries; new markets; franchising diffusion; Spanish franchisees; Spain; small and medium-sized enterprises; SMEs; entrepreneurs; entrepreneurship. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=52515 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:18:y:2013:i:3:p:247-261

Access Statistics for this article

More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().