Entrepreneurial opportunities: how do cognitive styles and logics of action fit in?

Kathleen Randerson, Jean-Michel Degeorge and Alain Fayolle

International Journal of Entrepreneurship and Small Business, 2016, vol. 27, issue 1, 19-39

Abstract: The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the nature of the opportunity (objective reality/social construction) and his/her cognitive style (analytical/intuitive) influence the process of opportunity pursuit (analytic process/intuition-based process). We find that if expected alignments (analysis/causation/objective opportunity versus intuition/effectuation/constructed opportunity) appear, they are not systematic, and that firm industry and position in the sector are determinant.

Keywords: opportunity creation; opportunity discovery; intuition; analysis; effectuation; causation; entrepreneurial opportunities; cognitive styles; entrepreneurship. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:27:y:2016:i:1:p:19-39

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