Entering non-traditional and emerging markets: a matter of opportunity orientation and willingness to take risks?

Christian Hauser, Jens Hogenacker and Ralph Lehmann

International Journal of Entrepreneurship and Small Business, 2016, vol. 29, issue 1, 25-45

Abstract: Internationalisation has much in common with entrepreneurship. Entry into and development of new foreign markets is characterised by high levels of uncertainty and typically occurs under imperfect information. Based on a sample of 369 internationally active Swiss firms, we investigate the link between a firm's opportunity orientation and willingness to take risks, on one hand, and its international activities in non-traditional and emerging markets, on the other. We find suggestive evidence that the opportunity orientation - and not the risk-taking disposition - of exporting firms is an important driver of foreign market expansion into non-traditional and emerging markets.

Keywords: small and medium-sized enterprises; SMEs; internationalisation; export scope; opportunity orientation; willingness to take risks; uncertainty; risk taking; non-traditional markets; emerging markets; Switzerland; exporting firms; foreign market expansion. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:29:y:2016:i:1:p:25-45

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