A creativity support tool for cognitive idea stimulation in entrepreneurial activities

Dominik Siemon and Susanne Robra-Bissantz

International Journal of Entrepreneurship and Small Business, 2018, vol. 33, issue 4, 532-552

Abstract: Entrepreneurship requires creative approaches to tackle many challenges faced in establishing a new business. Recognising opportunities and developing ideas requires entrepreneurs to be creative in order to establish beneficial business models. Actively supporting the creative process can therefore result in enhanced ideas. Within this article, we discuss the relevance of creativity support and the use of information technology to support entrepreneurial creativity. As part of the applied design science research methodology, we developed a creativity support tool, which aims to support the divergent thinking process, which has been identified to be especially important for entrepreneurial ideation. We conducted an experiment to evaluate the efficiency of our artefact. The results indicate that the artefact, which automatically presents external word stimuli to the idea generator, is able to enhance creativity, expand the entrepreneur's solution space and supports the recognition of more idea aspects.

Keywords: creativity; entrepreneurship; creativity support; creativity support tools; CST; idea stimulation; creative stimulus; cognitive creativity; divergent thinking. (search for similar items in EconPapers)
Date: 2018
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