 The role of institutional elements on strategic activities of small business practitionersMárcio Luiz Marietto and Fernando Antônio Ribeiro Serra International Journal of Entrepreneurship and Small Business, 2019, vol. 37, issue 2, 250-270 Abstract: This study offers different perspectives for observing the phenomenon of strategic practice of managers and sales persons in small stores located in an organisational field through the lens of strategy as practice (S-as-P) and institutional theory. Qualitative participant observation procedures were used in the largest Latin-American cluster of bridal stores and involved strategic work using the institutional elements of weddings. The results indicated that the institutional and dynamic elements of the symbolic ritual of wedding enable the interaction among practitioners in their strategic activities. This provides legitimacy and, consequently, the survival of the organisations. We present a model in which the propositions seek to direct future studies of S-as-P with the assumptions of institutional theory. The study also contributes analysing strategic activities of small business practitioners to increase the potential for future empirical researches. Keywords: strategy as practice; S-as-P; institutional theory; small business; practitioners; strategic activities; participant observation; organisational field; technical and institutional environment; small bridal stores. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:37:y:2019:i:2:p:250-270 Access Statistics for this article More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.