Implementation of e-commerce innovation on small enterprises in Nigeria

Blessing Funke Ajao, Timothy Oyedepo Oyebisi and Helen Olubunmi Aderemi

International Journal of Entrepreneurship and Small Business, 2019, vol. 38, issue 4, 521-536

Abstract: This paper contributes to debates on technological adoption in the informal sector. It identified and categorised the elements of e-commerce as an innovation among microenterprises. It also assessed the level of innovativeness on the use of e-commerce and determined the effects of adoption on firms' performance. Primary data was collected from 387 microenterprises engaged in furniture works, leather products, clothing and textiles from three states in Nigeria through the use of questionnaire. The result showed that majority (62.4%) adopted e-commerce in their business and categorised it more as marketing (66.7%) or organisational innovation (62.4%). Adoption had positive and significant on performance. The study established that ecommerce adoption improves firm performance; however SSEs still lags in their level of adoption. There is therefore the need for SSEs to be sensitised to enhance total institutionalisation of e-commerce.

Keywords: microenterprises; e-commerce adoption; innovation; level of adoption; firms' performance; Nigeria. (search for similar items in EconPapers)
Date: 2019
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