Delivering business benefits through Knowledge Transfer Partnerships

Martin Wynn and Peter Jones

International Journal of Entrepreneurship and Small Business, 2006, vol. 3, issue 3/4, 310-320

Abstract: This paper offers four small case studies that illustrate how Knowledge Transfer Partnerships (KTPs) are helping small companies to adapt to changing environments and meet changing customer needs. The paper outlines the principal characteristics of KTPs and explores some of the key issues in the development of improved customer service.

Keywords: knowledge transfer partnerships; KTPs; marketing; strategy; operations; customer service; decision making; small firms; small business; university-industry collaboration. (search for similar items in EconPapers)
Date: 2006
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