Factors driving ecopreneurs in India - an exploration

Shilpa Sindhu, Anupama Panghal and Gaurav Aggarwal

International Journal of Entrepreneurship and Small Business, 2022, vol. 46, issue 3, 310-332

Abstract: Ecopreneurial ventures are those entrepreneurial ventures which are usually driven by ecological responsiveness. This paper is exploratory research towards finding the factors which drive entrepreneurs towards ecopreneurship in India. Data for the study was collected through an online questionnaire, floated to entrepreneurs from the database of a national level entrepreneurship institute, in India. The data received from 116 respondents were analysed statistically by applying chi-square and factor analysis. The findings highlighted eight significant factors that may drive entrepreneurs for ecopreneurial ventures, the two leading amongst them are 'personal attitude' and 'market forces'. The findings also revealed a lack of awareness about the concept of ecopreneurship in India. The study paves the way for policy interventions and research inclusions in the field of ecopreneurship for enhancing the drivers to encourage ecopreneurship. Emphasis is required on bringing such policies in India, which can incline an individual towards ecopreneurship and make the business environment cordial for ecopreneurs.

Keywords: entrepreneurs; ecopreneurs; ecopreneurship; environment; factor analysis; India. (search for similar items in EconPapers)
Date: 2022
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