Towards the transformation of technological platforms' business models: the Uber example

Nabyla Daidj, Thierry Delécolle and Cédric Diridollou

International Journal of Entrepreneurship and Small Business, 2022, vol. 47, issue 2/3, 269-283

Abstract: This research aims to understand whether and how dynamic capabilities play a key role in the transformation of platforms' business models. The analysis is based on the case of Uber, a major company in the sharing-economy transportation market. It is shown that this company is characterised by a dynamic business model, whose evolution comprises three phases corresponding to the dynamic capabilities' framework: the sensing phase (value creation), the seizing phase (iterative creation of the business model itself) and the transformation phase. A simple platform for connecting drivers and private individuals at the time of its creation, Uber is now a multi-sided technological platform, putting data at the centre of its value creation model.

Keywords: platform; business model; big data; value creation; dynamic capabilities; Uber. (search for similar items in EconPapers)
Date: 2022
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