Understanding the motivating factors for women entrepreneurs: empirical insights from Indian micro enterprises

Sheela Bhargava and Rachita Rana

International Journal of Entrepreneurship and Small Business, 2023, vol. 49, issue 2, 287-305

Abstract: This study is about women entrepreneurs engaged in micro enterprises, their socio-demographic characteristics, their challenges and the factors motivating them to start a business in an urban setting in India. With the intention of attaining deep insights into the current conditions, motives and challenges of Indian urban women in entrepreneurship, a survey of 284 women entrepreneurs running micro enterprises in various areas of service sector like education, (e.g., play schools and coaching centres), beauty care and treatment (beauty parlours/salons), tailoring boutiques, day care centres (crèches) and retail trade (retail shop), etc., was conducted. The respondents were asked about their family structure, capital invested and factors that motivated them to start business. The results revealed the economic, social and personal factors that motivated them to start a business enterprise.

Keywords: women entrepreneur; urban economy; factors motivating to starting business; socio-economic development; economic factors; micro enterprises; service sector; entrepreneurship; micro, small and medium enterprises; MSMEs; government support. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=132444 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:49:y:2023:i:2:p:287-305

Access Statistics for this article

More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().