The development of an innovation strategy in the SME context

Frederic Le Roy and Saïd Yami ()

International Journal of Entrepreneurship and Small Business, 2007, vol. 4, issue 4, 431-449

Abstract: The objective of this research is to study the process of creation and development of a disruptive strategy in the Small- and Medium-sized Enterprise (SME) context. The method consists in thoroughly studying the case of an SME, which made a success of a disruptive strategy. Two lessons are drawn from the case. First is that SMEs, because of their specificities, are organisations very favourable to the development of disruptive strategies. The second is the difficulty, which these companies have in renewing this type of strategy. The initial success at the same time involves growth of the company and imitation by new competitors. These new competitors exert a strong competing pressure on a company that progressively loses its specificities of SME with its growth, and thus its capacity to make new strategic innovations.

Keywords: disruptive strategies; innovation strategies; small- and medium-sized enterprise; SMEs; furniture industry. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:4:y:2007:i:4:p:431-449

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