Young technology ventures in Europe: aspects of market orientation and entrepreneurial orientation

Stefan Roskos and Heinz Klandt

International Journal of Entrepreneurship and Small Business, 2007, vol. 4, issue 5, 543-563

Abstract: The constructs of market orientation and entrepreneurial orientation have been researched over the last decade. Critics increasingly demand the simultaneous testing of several orientations. An online single-industry study investigated the constructs on a factor, dimensional and full measurement level as well as clarified the interconstruct relation. Using reviewed measures from the works of Kohli et al. (1993), as well as Covin and Slevin (1986; 1991) and Lumpkin and Dess (1996), a total of 282 wireless application developers in Europe and Israel were surveyed. It can be concluded that entrepreneurial orientation is a multidimensional construct comprising four distinct constructs: Proactiveness, Risk Taking, Competitive Aggressiveness, and Innovativeness of the Company. Market orientation was found to be a unidimensional construct comprising five distinct dimensions: Intelligence Generation on Macro Environment, Intelligence Generation on Micro Environment, Intelligence Generation on Customers, Intelligence Dissemination and Responsiveness.

Keywords: entrepreneurial orientation; entrepreneurship; market orientation; new technology-based firms; NTBF; new ventures; Europe; Israel; proactiveness; risk taking; competitive aggressiveness; innovation; intelligence generation; intelligence dissemination; wireless applications. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.inderscience.com/link.php?id=14389 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:4:y:2007:i:5:p:543-563

Access Statistics for this article

More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().