One for all or everyone for themselves: why is coopetition so difficult? The case of four small vineyards in central France

Anne Albert-Cromarias and Alexandre Asselineau

International Journal of Entrepreneurship and Small Business, 2024, vol. 52, issue 3, 412-430

Abstract: This article deals with the mechanism of coopetition formation from a network perspective, focusing in the wine industry. Through a comprehensive approach, we study the case of four vineyards in central France that are located in a low-profile wine-growing region and made up of very small firms fighting in a highly competitive market. While everything seems to encourage them to collaborate, these vineyards have so far remained unable to develop an effective coopetition strategy beyond a few specific initiatives. We seek to identify the reasons for these difficulties by analysing exogenous and endogenous coopetitive drivers. Our results provide theoretical contributions theory by showing that: the formation stage can lead to effective or ineffective coopetition; coopetition in an embedded network is specific; and coopetition intentionality plays a role in this formation stage.

Keywords: coopetition; network; coopetition formation; small business; wine; France. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:52:y:2024:i:3:p:412-430

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