Bibliometric analysis of social media research in SMEs: a review and way forward

Nordin Norfarah, A.K. Siti-Nabiha, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim

International Journal of Entrepreneurship and Small Business, 2024, vol. 52, issue 4, 450-472

Abstract: This paper seeks to determine the trend of social media research in the context of small-and-medium-sized enterprises (SMEs) and present the future research direction in this area. The documents were collected through a keywords title search from the Scopus database. The relevant documents are analysed using bibliometrics analysis, and qualitative systematic review to understand their structure in terms of theme, method, and theory used. This research found 141 documents from the Scopus database on SMEs' social media from 2011 to 2021. The systematic review of 20 top-cited per year (TCpY) papers are classified into three themes; SMEs' social media adoption, social media for SMEs' strategy, and innovation powered by social media in SMEs. The most popular theory used is the diffusion of innovation. Based on critical analysis, major gaps and future research are presented and discussed.

Keywords: social media; SMEs; bibliometric; a systematic review. (search for similar items in EconPapers)
Date: 2024
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