Digitalisation of microenterprises - barriers and priorities: a social cognitive perspective

Enikő Mátyus, Gilles Lambert and Ioana Alexandra Onea

International Journal of Entrepreneurship and Small Business, 2025, vol. 55, issue 3, 415-437

Abstract: This research explores the perception of digitalisation among microenterprises in a country with a low digital economy and society index ranking. Surveying Romanian microenterprises, the study seeks to investigate the specific challenges and priorities affecting their digital integration within the European economy. We take a socio-cognitive theoretical perspective, which considers that digitalisation influences the cognitive components of the company and its entrepreneurial mindset. Alongside the traditional factors (financial constraints, lack of tailored support and organisational slacks), we have identified cognitive barriers linked with limited digital skills, individual's perception of the challenges of change and self-confidence to meet them. The study contributes to the broader discourse on digitalisation by highlighting the unique position of microenterprises and suggesting targeted policy interventions that could support their digital transition. Recommendations include enhancing digital literacy programs, providing financial incentives for digital upgrades, and establishing supportive infrastructures through digital hubs, to facilitate their digital transition.

Keywords: social cognitive theory; microenterprises; digitalisation barriers; digital skills; Romania; digital economy and society index; DESI. (search for similar items in EconPapers)
Date: 2025
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