Book Review: Marketing Principles by Craig Walters and Leo-Paul Dana

Vanessa Ratten

International Journal of Entrepreneurship and Small Business, 2008, vol. 6, issue 2, 315-318

Abstract: Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8

Keywords: book; review (search for similar items in EconPapers)
Date: 2008
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