 One style does not fit all: the role of cognitive style in entrepreneurship educationJill Kickul, Lisa K. Gundry, Saulo D. Barbosa and Shalei Simms International Journal of Entrepreneurship and Small Business, 2010, vol. 9, issue 1, 36-57 Abstract: This study presents an investigation of the role of cognitive style on the perceived entrepreneurial self-efficacy regarding specific stages in the new venture creation process. Two cognitive styles were measured (intuitive and analytic) and the results indicate that intuitive students' intentions towards entrepreneurship are better explained by their self-efficacy beliefs regarding the opportunity identification stage of the new venture creation process. Analytic students' intentions towards entrepreneurship rely more strongly on their self-efficacy beliefs concerning the planning, marshalling of resources and implementation stages of the new venture creation process. Recommendations are offered based on these findings to help entrepreneurship educators refine their pedagogy to increase the likelihood of effective creation of new business ventures. Keywords: cognitive style; entrepreneurial self-efficacy; new venture creation; entrepreneurship education; opportunity identification; intuitive cognition; analytic cognition; new business ventures; small businesses. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijesbu:v:9:y:2010:i:1:p:36-57 Access Statistics for this article More articles in International Journal of Entrepreneurship and Small Business from Inderscience Enterprises Ltd |
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