 The indication of creativity and its effect on the probability of success of crowdfunding projectsCarolin Bock and Daniel Dilmetz International Journal of Entrepreneurial Venturing, 2022, vol. 14, issue 4/5, 527-570 Abstract: The growing importance of crowdfunding as a fundraising option alongside traditional forms of financing resulted in an emerging stream of literature that examines the mechanisms for increasing the probability of success of crowdfunding propositions. A significant part of this literature focuses on the examination of signals that entrepreneurs can provide to reduce information asymmetries. We extend this research by investigating the proactive communication of the creativity within crowdfunding projects as a potential signal for success. Using 39,718 campaigns from Kickstarter, we investigate the occurrence of words associated with creativity and the resulting influence on the probability of success. Our results show that the proactive communication of the creativity of the projects can have a positive influence on the probability of a successful fundraising campaign. We also provide evidence that the communication of creativity can be influenced by other signals, depending on the context in which these signals are used. Keywords: success probability; crowdfunding; creativity; entrepreneurship; signalling theory; kickstarter. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijeven:v:14:y:2022:i:4/5:p:527-570 Access Statistics for this article More articles in International Journal of Entrepreneurial Venturing from Inderscience Enterprises Ltd |
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