How perceived security appears in the commercialisation of internet banking

Anssi Mattila and Minna Mattila

International Journal of Financial Services Management, 2005, vol. 1, issue 1, 89-101

Abstract: Security has been widely recognised as one of the main barriers to the adoption of internet innovation. Many studies suggest that firms operating on the internet must first convince their customers about the security of internet as a medium. This paper presents empirical evidence that Finnish internet customers do not consider internet banking as unsecured as past literature suggests. In fact, our research findings suggest that Finnish internet banking services are considered secured in all our target groups, which present a vast sample of today's Finnish internet customers. However, mobile banking customers seem to have somewhat more security concerns than internet banking customers. Our empirical data consisted of 2420 individual Finnish banking customers' survey responses including both internet users and non-users.

Keywords: consumer behaviour; innovation; internet banking; e-banking; security; new technologies; financial services; Finland; m-banking; mobile banking; commercialisation. (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (6)

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