Sustainability practices and promotion: websites of large US companies

Nathan Heinze and Timothy Heinze

International Journal of Global Environmental Issues, 2011, vol. 11, issue 2, 157-169

Abstract: This paper presents the results of a longitudinal survey of the websites of Standard and Poor's (S&P) 500 companies. Using impression management theory and ten organisational categories uncovered in prior research, we find that S&P 500 companies are increasing environmental sustainability efforts and have significantly promoted these efforts via their websites. There are dramatic differences among industries. Certain findings suggest that large companies are using their websites as impression management tools in order to attract and maintain a profitable customer base. The study establishes a baseline from which future measurements can be taken to assess the continued progress of large companies in incorporating and promoting sustainability. The study offers guidelines to managers for creating a web presence that emphasises environmental sustainability practices consistent with other companies in their own industries.

Keywords: impression management; sustainability; web presence; S&P 500 companies; environmental issues; sustainable development; company websites; corporate websites. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=43511 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijgenv:v:11:y:2011:i:2:p:157-169

Access Statistics for this article

More articles in International Journal of Global Environmental Issues from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().