Socio-cultural impact of film celebrities on teenagers: an empirical study

Amit Jain, Pushp Lata, Amita Raj Goyal, Swati Khandelwal and Garima Jain

International Journal of Indian Culture and Business Management, 2015, vol. 11, issue 3, 308-322

Abstract: Film celebrities have always been in the glare of publicity and the centre of attention. However, currently, this obsession has touched new and even greater pinnacle. These days the celebrities are gaining more popularity because of television shows, advertisements and talk shows. The literature indicates that most of the people look to celebrities and favourite actors for fashion, impressive life style and personal grooming. The purpose of this study is to evaluate the impact of the film celebrities on the teenagers in terms of their relationship with friends, parents and elders; life style; values, customs and traditions; etiquette, health and education. This study is designed to collect information so as to know the extent and types of their influence on teenagers. For this study an interview sheet was prepared and interviews were conducted with 40 guardians. Their responses have been tabulated and analysed and findings have been discussed in the paper.

Keywords: consumer culture; cultural influence; social behaviour; celebrity influence; socio-cultural impact; film celebrities; teenagers; young people; teenage relationships; friends; parents; elders; lifestyle; values; customs; traditions; etiquette; health; education. (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=71589 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:11:y:2015:i:3:p:308-322

Access Statistics for this article

More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().