The price of heritage: an investigation of hotel prices

Sameer Mathur and Prem Prakash Dewani

International Journal of Indian Culture and Business Management, 2016, vol. 13, issue 2, 127-153

Abstract: This paper investigates the price premium charged by hotels to heritage tourists. A field study shows that heritage hotels in India command a sizable price premium over comparable, conventional hotels in India. Another field study finds that hotel rooms facing the Niagara Falls, USA, are more expensive than hotel rooms facing the city. A third study investigates the preferences of heritage tourists visiting India to see the Taj-Mahal. The study finds that heritage tourists indicate higher quality perception, purchase intentions, word-of-mouth likelihood and willingness-to-pay for a hotel room with an ethnic room decor and overlooking the Taj-Mahal compared to a hotel room with a modern decor and overlooking the city. Overall, this paper demonstrates a significant 'price of heritage'.

Keywords: heritage tourism; pricing; hotels; hotel services; hotel prices; price premium; cultural heritage; India; heritage tourists; quality perceptions; purchase intentions; word-of-mouth; WoM; willingness to pay; hotel rooms; ethnic decor; room view. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:13:y:2016:i:2:p:127-153

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