Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices

Divya Verma Gakhar and Deepti Prakash

International Journal of Indian Culture and Business Management, 2018, vol. 16, issue 4, 400-415

Abstract: Swachh Bharat Abhiyan (SBA) is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging the corporate sector to participate in this endeavour. In the present study, we attempt to identify the presence of SBA amongst sample companies of SENSEX and the practices they are carrying out. The objective of the study was to identify the predictors of SBA in India. For this logistic regression was applied on 17 financial and organisational variables. The results of the study show that organisation culture and price earring ratio are important factors that determine company's involvement in SBA.

Keywords: Swachh Bharat Abhiyan; corporate social responsibility; corporate governance; practices; corporate characteristics; logistic regression; Indian corporate sector; organisation culture; training; price earning ratio; market capitalisation. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=92122 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:16:y:2018:i:4:p:400-415

Access Statistics for this article

More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().