Where do the lines blur? Exploring the separation between non-profit and for-profit theatre organisations in India

Kanika Khurana and Atanu Ghosh

International Journal of Indian Culture and Business Management, 2021, vol. 23, issue 2, 171-192

Abstract: Research suggests that non-profit organisations are increasingly adopting business-like characteristics, driven by stakeholder demands and concerns for survival. The distinction between for-profit and non-profit sectors is also becoming blurred. We research these phenomena in the Indian performing arts sector through a qualitative comparative study of nine theatre organisations, based on Dart's (2004) inductive themes of goals, service delivery and management. While our findings suggest that the lines separating the for-profit and non-profit sectors are indeed getting blurred, there are significant differences in professionalisation or the employment of specialised staff across the two sectors. A commercial relationship with the audience and reliance on audience funding is common to both sectors, even when primary goals are not business-driven. The study provides reasons to question the divide between for-profit and non-profit organisations in the Indian performing arts sector, and proposes broader parameters to studying the changing nature of organisations.

Keywords: non-profit; business-like; blurred boundaries; theatre organisations; performing arts; qualitative research; comparative case study; India. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:23:y:2021:i:2:p:171-192

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