Reindeer Apparels: the growth and evolution of a micro-enterprise

Ramachandran Natarajan and Manini Gurjar

International Journal of Indian Culture and Business Management, 2022, vol. 27, issue 1, 100-110

Abstract: This case study describes the founding, growth, and evolution of Reindeer Apparels, a micro-enterprise in Pune, India. The following characteristics make this company worthy of study by students and scholars of entrepreneurship and innovation: 1) it was founded by a woman and being managed by women; 2) it is an example of innovative rather than replicative entrepreneurship; 3) it is an example of how skill-intensive entrepreneurship in the non-technology space can succeed with the right strategy and business model; 4) it illustrates how a micro-enterprise can succeed commercially and also have social goals. The various challenges faced by the company, its strengths, and vulnerabilities are discussed. The critical success factors of this micro-enterprise are identified and analysed.

Keywords: case studies in entrepreneurship; women entrepreneurship; innovative entrepreneurship; women entrepreneurs in India; micro-enterprises in India; social entrepreneurship; women empowerment. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=125595 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:27:y:2022:i:1:p:100-110

Access Statistics for this article

More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().