The relevance of Satvik management model from the Bhagavad Gita for business sustainability

Hardik B. Bhadeshiya, Parag Shukla and Balakrishnan Muniapan

International Journal of Indian Culture and Business Management, 2023, vol. 28, issue 2, 245-263

Abstract: Satvik management is a consciousness-based management approach, which presents a spiritual perspective of management that can shape managerial ethical values and moral decision-making, which is critical for business sustainability during the current pandemic and in a world full of uncertainty. The Bhagavad Gita is a part of the Great Mahabharata, and it presents the essence of Vedic (Indian) spirituality. This is a first paper written on Satvik management in the management literature, and the authors employed hermeneutics, a qualitative methodology for interpreting texts. This paper contributes to the theory of personality (Satvik) and the organisational implication of Satvik management. The Bhagavad Gita suggests a Satvik spiritual management model with an intrinsic perspective or inside-out rather than an outside-in management practice. This paper is expected to provide a spiritual and philosophical perspective of management thought and wisdom in confronting and dealing with current management challenges for business sustainability in a turbulent business environment.

Keywords: Satvik management; Bhagavad Gita; management philosophy; spirituality in management; business sustainability. (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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