The influence of personality traits on the decision making process and destination choice for travel planning

Pratima Verma, Ajay Jha, Vimal Kumar, Ankesh Mittal and Sung Chi Hsu

International Journal of Indian Culture and Business Management, 2023, vol. 29, issue 1, 23-44

Abstract: The five-factor model has been applied to study and analyse the personality traits such as attitudes, perceptions and personal choices of individuals across multidisciplinary studies. This study examines the influence of personality features on the decision-making process and destination choice for travel planning. A questionnaire survey-based study was carried out based on 127 Indian respondents, and the collected data were analysed using correlation and multiple regression analysis. The results of this study let out the five-factor model of personality has a great influence on the decisions-making process and destination selection of travel planning. Five of the ten hypotheses are significantly and positively linked to the decision-making process and destination choice, while rest five hypotheses are partially supported. The outcomes of this study are not limited. There are numerous travel personalities: venturers, pioneers, voyagers, journeyers, sightseers, and traditional. Future research should be expanded with other variables as the result of different travel personalities. The human common personality influences the travel personality/travel behaviour and the personality type is defined as a better tool to analyse the individual's choice for making a travel plan.

Keywords: personality traits; five-factor model; travel behaviour; destination choice; decision-making process. (search for similar items in EconPapers)
Date: 2023
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