 Organisational response to COVID-19 crisis through socially impactful business actions: a case studyTanushri Banerjee and Pramod Paliwal International Journal of Indian Culture and Business Management, 2023, vol. 30, issue 2, 291-306 Abstract: This paper attempts to address the question of how prepared organisations can be for unprecedented, once in a century, crises such as COVID-19. Can CSR help them avoid crises like this? In times when companies have to deal with the serious effects of COVID-19 pandemic, the authors have tried to determine ways in which companies have dealt with this emerging situation. Among other measures, socially impactful activities, including corporate social responsibility (CSR) have been leveraged for competitiveness and creating goodwill. The authors have attempted to address such questions by undertaking an analysis of Indian companies' efforts in general, while specifically focusing on a non-pharmaceutical manufacturing conglomerate, towards combating COVID-19 through socially impactful actions. The case study has been written by undertaking relevant literature review to formulate a conceptual framework and deriving objectives of the study. Keywords: corporate social responsibility; organisation performance; social change; automobile sector; Mahindra Group; COVID-19; crisis management; creativity; business-innovation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:30:y:2023:i:2:p:291-306 Access Statistics for this article More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd |
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