An analytical study of burgeoning post-COVID business strategies for reviving MSMEs in India-with reference to Delhi NCR

K. Nisha Pavithran and Surendra Kumar Bhogal

International Journal of Indian Culture and Business Management, 2025, vol. 34, issue 2, 224-238

Abstract: The nationwide lockdown due to the COVID-19 pandemic has impacted many economic sectors. The MSME sector was nearly destroyed by the nationwide lockdown brought on by the deadly pandemic due to the moratorium of businesses, upheaval in the supply chain, business loss, widespread worker reverse relocation, and, most importantly, a cash flow crisis. As a result, the government stepped up to support the revival of the MSME sector through various interventions. However, the government's relief plan for the MSME sector was criticised for being insensitive to the unique requirements of micro and small businesses. This article analyses the implication of COVID on MSMEs in the Delhi NCR region. The present study will emphasise the degree of risks and vulnerability to which MSMEs are exposed to COVID-19. Moreover, this study has a significant need in future since it will also highlight post-COVID-19 strategies to revive the position of MSME in India.

Keywords: COVID-19; economy; business strategies; micro, small medium enterprises; India. (search for similar items in EconPapers)
Date: 2025
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