Topic – strategic alliances: perspectives from Indian life insurance industry

Som Sekhar Bhattacharyya and Jansaidavali Shaik

International Journal of Indian Culture and Business Management, 2010, vol. 3, issue 1, 98-120

Abstract: Companies are extensively using strategic alliances in the present day business context. This is done to achieve competitive superiority and to retain the gained competitive advantageous position in their respective industries. Life insurance industry in India is now growing at a fast pace in the last decade or so after being opened up. Of the 22 players in the industry, 18 players have taken the path of strategic alliance. There are a number ways in which strategic alliances create value for partners involved in the alliances. This study analyses the need and the importance of strategic alliances in the Indian life insurance industry for the different alliance partners. In this context, strategic alliances generally involve an Indian and a Western counterpart. The authors in this study attempted to find out and reflect on the strategic logic for getting into the alliance.

Keywords: strategic alliances; business regulation; emerging markets; high growth industries; life insurance industry; India; business management. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:3:y:2010:i:1:p:98-120

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