 Indian cultural values and ethos explained for the decision makersDevinder Pal Singh International Journal of Indian Culture and Business Management, 2010, vol. 3, issue 5, 592-606 Abstract: India is one of the fastest growing economies of the world and this has led to a lot of executive interest in the country's society and consumers. The understanding of the societal values necessitates the understanding of the culture, which is the fundamental determinant of behaviour in the society. The international companies find it difficult to unravel the complexities of the Indian culture, and myriad behaviour patterns across India. The understanding of these Indian cultural values is necessary as they shape the behaviour both in market and workplace. This paper traces the historical past of Indian society and elucidates some the core Indian cultural values which have been processed and entrenched in the society since ancient times. It is envisaged that it will help in understanding of the Indian society and culture, which would further facilitate the management of Indian behaviour both in the market and workplace. Keywords: cultural ethos; social structures; religion; kinship; languages; psyche; cultural values; decision making; family; economic growth; society; consumers; societal values; behaviour determinants; international companies; behaviour patterns; markets; workplace; India; Indian culture; business management. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:3:y:2010:i:5:p:592-606 Access Statistics for this article More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.