 Early recruitment practices in Indian B-school campuses and application intentions: role of word-of-mouth endorsementsRakesh Kumar Agrawal and Michael Joseph International Journal of Indian Culture and Business Management, 2010, vol. 3, issue 6, 684-701 Abstract: In an environment of war for talent, attracting the best talent to an organisation is vital to derive a competitive advantage. This paper seeks to investigate the role of word-of-mouth endorsements, and thus social networks, in the relationship between early recruitment practices and the application intentions of business school students who are at the beginning of their professional careers. Analysis of data collected from 124 students of five premier business schools in India reveals that media presence/publicity is the most important recruitment activity that affects the students' intentions to apply and it is mediated by word-of-mouth endorsements. Recruitment advertisements, whether general or detailed, are not significant in predicting students' application intentions. Keywords: early recruitment practices; word-of-mouth endorsements; social networks; business schools; student intentions; job applications; universities; higher education; campuses; competitive advantage; professions; careers; media presence; publicity; advertisements; adverts; India; Indian culture; business management. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:3:y:2010:i:6:p:684-701 Access Statistics for this article More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd |
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