Application of QFD for supplier selection in an Indian electronics switches manufacturing organisation

S. Vinodh, Gopinath Rathod and S.R. Devadasan

International Journal of Indian Culture and Business Management, 2011, vol. 4, issue 2, 181-198

Abstract: The manufacturing organisations are facing the pressure of increasing competition due to the varied dynamic demands of the customers. In this competitive scenario, 'voice of customer' gains importance. It needs to be translated into technical language. Quality function deployment (QFD) has been used for performing this kind of translation. The concept of supply chain has been gaining popularity as manufacturing organisations adopt the concept of outsourcing as a means to satisfy their varied customers' demands. In the field of supply chain management, supplier selection is a vital issue that has to be done with extreme care. In this context, this paper reports a case study in which QFD technique has been used for supplier selection in an Indian electronics switches manufacturing company. The validation results indicated the practical feasibility of deploying the approach in industrial scenario.

Keywords: QFD; quality function deployment; supplier selection; supply chain management; SCM; competitive assessment; implementation studies; electronic switches; electronics industry; manufacturing industry; competition; customer demands; competitiveness; customer voice; technical language; outsourcing; validation results; Salzer Electronics; Coimbatore; India; Indian culture; business management. (search for similar items in EconPapers)
Date: 2011
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