 An empirical study of employer attractiveness in IT industry: an Indian perspectiveR. Saraswathy and Thamaraiselvan Natarajan International Journal of Indian Culture and Business Management, 2011, vol. 4, issue 5, 558-571 Abstract: In the face of advances in technology and salient changes in economy, people remain an organisation's most valuable resource. More than ever in a knowledge-based industry, the human capital and intellectual assets make a difference to the competitive advantage of the firm. Employer attractiveness (EA) is the key to entice employable top talent. EA is described as the envisioned benefits that a potential employee sees in working for a specific organisation. Relatively, little is known about which specific factors determine potential applicants' attraction to an employer. This study empirically examines the elements of EA in information technology (IT) industry from the perspective of potential employees, using multiple regression. The findings from the study proved that economic factors, application factors, development factors and global factors enhanced the attractiveness of IT employers in the Indian context. Keywords: employer attractiveness; economic factor; interest factor; social factor; development factor; application factor; global opportunities factor; information technology; IT industry; potential employees; India. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:4:y:2011:i:5:p:558-571 Access Statistics for this article More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.