Do unorganised retail outlets feel threatened due to entry of organised retail outlets? Empirical evidence from an emerging market

Lalit Mohan Kathuria and Sorabh Jain

International Journal of Indian Culture and Business Management, 2012, vol. 5, issue 4, 385-404

Abstract: A significant part of the Indian population is working in the unorganised services sectors, both in the rural and the urban areas, in particular in the trade, hotels and transport business services; and the community, social and personal services sectors. The retail sector in India is a sunrise sector of the Indian economy and share of unorganised retail sector is to the tune of ~95%. Indian retailing has evolved over the past decade, from largely an informal and unorganised marketplace to an increasingly corporatised industry, at least in the urban India. However, there is no clarity about the impact of entry of corporates into the retail sector upon the small retailers and mom-and-pop stores existing into unorganised retail sector. This study aimed at exploring the perceptions of unorganised retail outlets towards organised retail outlets in a city of India. Respondents consider 'number of products under one roof' and 'product variety' as important reasons for shift in customers from unorganised retail outlets to organised retail outlets. Also, this study highlighted 'strong relationship', 'proximity' and 'longer operating hours' as major advantages of unorganised retail outlets over organised retail outlets.

Keywords: unorganised retail outlets; threats; organised retail outlets; emerging markets; India; retailing; shops; service sector; rural areas; urban areas; sunrise sectors; informal marketplaces; corporatised industries; corporates; small retailers; mom-and-pop stores; product numbers; product ranges; product variety; customer shifts; relationship strength; proximity; operating hours; opening hours; cities; Indian culture; business management. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=47411 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:5:y:2012:i:4:p:385-404

Access Statistics for this article

More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().