Pricing dynamics and consumer behaviour towards gold investment in India: an empirical study

Bernadette D'Silva, Stephen D'Silva and Roshni Subodhkumar Bhuptani

International Journal of Indian Culture and Business Management, 2012, vol. 5, issue 5, 557-574

Abstract: This paper basically focuses on behavioural as well as on technical aspects of gold investment in India. Results have denoted that Indian investors, irrespective of various financial products that have been introduced in markets, have always retained certain part of their savings in the form of gold investment. Thus in spite of rising prices, gold investment acquires lot of attraction in India. The latter part of this paper has tried to analyse various socio-economic factors that are responsible for variations in gold prices in India. This paper further tries to explore relationship between share investment and gold prices in India, and results from analysis have revealed that equity investment in corporate are quite dependent upon gold prices. This paper has also made an attempt to predict gold prices in light of certain parameters in short run and has revealed that there is a high possibility of further increase in gold prices in India.

Keywords: gold prices; forecasting; investor preferences; exchange rates; gold policies; pricing dynamics; consumer behaviour; gold investment; behavioural aspects; technical aspects; investors; financial products; rising prices; socio-economic factors; price variations; share investments; equity investment; price prediction; short run parameters; India; Indian culture; business management. (search for similar items in EconPapers)
Date: 2012
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