 Factors influencing user adoption of Web 2.0 applicationsYogesh K. Dwivedi, Boumediene Ramdani, Michael D. Williams, Amit Mitra, Janet Williams and Suraj Niranjan International Journal of Indian Culture and Business Management, 2013, vol. 7, issue 1, 53-71 Abstract: As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high rate of adoption. Although many studies have examined factors affecting consumer adoption of commercial web applications, such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of Web 2.0 applications. Technology acceptance model has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influence the actual usage of such applications. Keywords: Web 2.0 applications; social technology; Web 2.0 adoption; TAM; technology acceptance model; user adoption; perceived usefulness; perceived ease-of-use; behavioural intention; social media; wikis; blogs; content sharing; social bookmarking; social networks. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijicbm:v:7:y:2013:i:1:p:53-71 Access Statistics for this article More articles in International Journal of Indian Culture and Business Management from Inderscience Enterprises Ltd |
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