Credit cards in a developing economy: a data mining approach

Ankit Mehrotra and Reeti Agarwal

International Journal of Information and Decision Sciences, 2020, vol. 12, issue 4, 377-389

Abstract: Usage of credit cards has been witnessing an increase in recent years in India. The study was undertaken to comprehend the effect of the different demographic characteristics of the respondents on credit cards owned by them. Findings indicate that friends/family members are most influential in affecting customer's knowledge of credit card. It was seen that for pitching more than one credit card, the group of customers that should be targeted are those with low income and in the age group 46-60 years.

Keywords: C%RT; credit cards; data mining; demographic variables; feature selection; gender; income; Indian customers; influencing medium; target group. (search for similar items in EconPapers)
Date: 2020
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