Web 2.0 business models and value creation

Sunran Jeon, Sung Tae Kim and Dong Hyun Lee

International Journal of Information and Decision Sciences, 2011, vol. 3, issue 1, 70-84

Abstract: The focus of this study is to propose new internet business models using Web 2.0 applications. Based on the analysis of existing research and industry reports, we classify five basic business models: crowdsourcing, social networking, mashup, product customisation, and open market. These Web 2.0 business models can help create value by increasing efficiency in a company's value chain, delivering new customer value, and expanding the market base. This research provides a good foundation for developing new conceptual and empirical research in this area of IT research.

Keywords: Web 2.0; crowdsourcing; social networking; product customisation; mashup; open market; value creation; business models; value chain. (search for similar items in EconPapers)
Date: 2011
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