International Journal of Internet Marketing and Advertising
2017 - 2025
From Inderscience Enterprises Ltd Bibliographic data for series maintained by Sarah Parker (). Access Statistics for this journal.
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Volume 23, issue 3, 2025
- Can virtual, CGI-generated, influencers help sell products on Instagram? Effects of perceived realism and disclosure on brand-related attitudes and behavioural intentions pp. 233-254

- Joe Phua, Nathaniel J. Evans, Youngjee Ko and Jeonghyun Lee
- Unveiling the path forward: exploring the theoretical evolution and future research directions of over-the-top customer experience pp. 255-287

- Neha Kalra, Pankaj Deshwal, Shiksha Kushwah and Samir Gokarn
- Analysis of key factors of consumers' purchase influenced by internet celebrities: food, cosmetics maintenance, and 3C game products as examples pp. 288-316

- Tzong-Ru Lee, Wei-Chen Chen, Ville Isoherranen and Ummul Wara Adrita
- The influence of the use of luxury brands and social media on self-expansion in the clothing industry: evidence from Tehran pp. 317-339

- Alireza Rokhsari, Saba Ali and Hassan Tanha
- Technological emergence in the area of personalised advertisement using emergence scoring and topic modelling based on patent data pp. 340-360

- Nishad Deshpande, Shabib A. Shaikh and Alok Khode
Volume 23, issue 1/2, 2025
- Antecedents and consequences of prosumption in GenZ: Vietnam case pp. 4-30

- Phuong Nhi-Pham Nguyen and Minh T.H. Le
- Impacts of electronic word-of-mouth from social networks sites on the intention to purchase tourism accommodation of Gen Z in Vietnam pp. 31-55

- Long Nguyễn, Dung Hoàng and Thong Huy Vu
- Online shopping and fashion apparel brands: factors influencing Gen Z behaviour pp. 56-79

- Jahanvi Jahanvi and Meenakshi Sharma
- Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among Generation-Z: a fashion industry perspective pp. 80-97

- Himanshi Sharma, M.A. Sanjeev, Thangaraja Arumugam and Abhishek Ray
- The impact of perceived need, curated offering, influencer endorsement and online customer review on online repeat purchase intention pp. 98-117

- Priyanka Aggarwal and Kavita Chauhan
- Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town pp. 118-133

- Kuhle M. Zwakala and Llewellyn Church
- Gimmick estimation in video advertisements by scene analysis with interpersonal theory pp. 134-158

- Daiki Uehara, Fumiko Harada and Hiromitsu Shimakawa
- Exploring the evolution of mobile tourism applications in business and social sciences: a bibliometric review spanning 2013-2022 pp. 159-189

- Priyanka Chadha, Sanath Krishnan Menon, Rajat Gera and Sanjeev Bansal
- A study of vital aspects of advertisements in the information swamp world for creating an appealing advertisement pp. 190-207

- Ankit Garg, Gautam Jaiswal and Ritesh Kumar Singhal
- Examining purchase behaviour through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviours pp. 208-231

- Qazi Mohammed Ahmed, Anees Wajid and Muhammad Arsalan Nazir
Volume 22, issue 4, 2025
- An investigation of the effective drivers of social commerce intentions - the mediating role of trust pp. 355-387

- Taanika Arora
- KOC's characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam pp. 388-407

- Thu-Hang Hoang, Hong-Diem Le, Trieu-Chau Ngo and Minh A.B. Nguyen
- Growing influencer credibility to drive endorsement effectiveness: a literature review pp. 408-440

- Chuong H.B. Nguyen, Joel Mero and Heikki Karjaluoto
- Investigating online loyalty, attitude, credibility and moderating role of moral identity from CRM perspective pp. 441-459

- Harishchandra Singh Rathod, Vijayendra Gupta, Richa Shreevastava, Ashwin Jadeja and Krishnaba Vaghela
- Brand hate and consumers' responses: an analysis in the offline and online environment pp. 460-483

- Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi and Elisabetta Savelli
Volume 22, issue 3, 2025
- The role of online travel stores' usability in word-of-mouth generation, e-satisfaction, and users' purchase behaviour pp. 241-258

- Achilleas Barlas and Yeoryios Stamboulis
- eWOM – consumer's tryst with trust and transitions – a qualitative study pp. 259-285

- Rishikesh Bhaiswar, N. Meenakshi and Deepak Chawla
- Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations pp. 286-312

- Joerg Tropp and Andreas Baetzgen
- Far more than just flying! Role of airline brand experience in shaping brand satisfaction and brand loyalty pp. 313-332

- Harleen Pabla and Harmeen Soch
- The effect of self-monitoring and endorser attractiveness on online video advertising responses pp. 333-354

- Dongjae Lim and Jhih-Syuan Lin
Volume 22, issue 2, 2025
- A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers pp. 127-161

- Nesrine Mzid and Amel Chaabouni
- Search marketing: systematic literature review pp. 162-186

- Nurdin Hidayah, Vanessa Gaffar and Meta Arief
- Prioritising factors affecting online shopping behaviour: a fuzzy AHP approach pp. 187-213

- Ishani Patharia Chopra, Tanu Jain and Sanjay Gupta
- Navigating the banking landscape: the power of social media communication pp. 214-240

- Attia Abdelkader Ali, Ahmed A. Khalil and Gamal S. Alhawbani
Volume 22, issue 1, 2025
- Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps pp. 1-32

- Manijeh Bahrainizad and Hamid Izadi
- The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace pp. 33-50

- Prima Andriani and Sahid Susilo Nugroho
- A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms pp. 51-71

- Krishanu Bhattacharyya, Bikash Ranjan Debata and Rajeev Verma
- Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective pp. 72-97

- Sohail Ahmad, Li Liang, Ahmad Iqbal and Irshad Hussain Sarki
- Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis pp. 98-125

- Pedro Cuesta-Valiño, Natacha López-Hernando and Cristina Loranca-Valle
Volume 21, issue 3/4, 2024
- Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites pp. 235-252

- Abhay Jain and Suzanee Malhotra
- Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage pp. 253-269

- Lina Marcela Padilla-Delgado and Alexander Zuñiga-Collazos
- Model of consumers' stockpiling behaviour during the COVID-19 pandemic pp. 270-296

- Md. Monirul Islam and Fathema Farjana Hani
- Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads pp. 297-330

- Letizia Alvino, Carolina Herrando and Efthymios Constantinides
- Clicks to comfort: the magic of social media marketing in the hotel service industry pp. 331-355

- Iman Aghaei and Elham Sekandari
- Emerging research on integration of blockchain in marketing: a bibliometric analysis pp. 356-382

- Nikhil Khajuria and Suresh Kumar Kashyap
- Augmented reality marketing in online retail industry: the moderating role of personality traits pp. 383-417

- Claudia Gita Hapsari, Haris Maupa and Otto Randa Payangan
- Relationship between escape from negative feelings, gratitude, altruism, and willingness to donate on Instagram: a structural equation modelling approach pp. 418-439

- Phuong Viet Le-Hoang
Volume 21, issue 1/2, 2024
- How does influencer marketing build up the engagement between brand and followers? pp. 3-25

- Minh T.H. Le
- Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh pp. 26-54

- Mohammad Mominul Islam, Mostofa Mahmud Hasan, Md. Abu Sayem, Asifa Reza and Md. Nuruzzaman
- E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India pp. 55-67

- Annie John, Jain Mathew and Sridevi Nair
- Examining the moderating role of gender and point of purchase platforms on eWOM intentions pp. 68-83

- Manu Jain, Saumya Dixit, Shilpa Sindhu and Amit Shukla
- Online customer experience: a review based on theories pp. 84-117

- Mehak Goyal and Pankaj Deshwal
- Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media pp. 118-148

- Winee Saikia and Abhigyan Bhattacharjee
- Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing pp. 149-179

- Katherine Baxter, Rajab Ghandour and Wendy Histon
- The influence of perceived risk and branding on fresh produce purchase online pp. 180-201

- Archana Kumar and Eklou Romaric Amendah
- The mediation effect of emotional attachment between influencer and customer behaviours pp. 202-233

- Mohamad Bash and Anupam Bandyopadhyay
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