International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Volume 22, issue 4, 2025

An investigation of the effective drivers of social commerce intentions - the mediating role of trust pp. 355-387

Taanika Arora

KOC's characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam pp. 388-407

Thu-Hang Hoang, Hong-Diem Le, Trieu-Chau Ngo and Minh A.B. Nguyen

Growing influencer credibility to drive endorsement effectiveness: a literature review pp. 408-440

Chuong H.B. Nguyen, Joel Mero and Heikki Karjaluoto

Investigating online loyalty, attitude, credibility and moderating role of moral identity from CRM perspective pp. 441-459

Harishchandra Singh Rathod, Vijayendra Gupta, Richa Shreevastava, Ashwin Jadeja and Krishnaba Vaghela

Brand hate and consumers' responses: an analysis in the offline and online environment pp. 460-483

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi and Elisabetta Savelli

Volume 22, issue 3, 2025

The role of online travel stores' usability in word-of-mouth generation, e-satisfaction, and users' purchase behaviour pp. 241-258

Achilleas Barlas and Yeoryios Stamboulis

eWOM – consumer's tryst with trust and transitions – a qualitative study pp. 259-285

Rishikesh Bhaiswar, N. Meenakshi and Deepak Chawla

Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations pp. 286-312

Joerg Tropp and Andreas Baetzgen

Far more than just flying! Role of airline brand experience in shaping brand satisfaction and brand loyalty pp. 313-332

Harleen Pabla and Harmeen Soch

The effect of self-monitoring and endorser attractiveness on online video advertising responses pp. 333-354

Dongjae Lim and Jhih-Syuan Lin

Volume 22, issue 2, 2025

A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers pp. 127-161

Nesrine Mzid and Amel Chaabouni

Search marketing: systematic literature review pp. 162-186

Nurdin Hidayah, Vanessa Gaffar and Meta Arief

Prioritising factors affecting online shopping behaviour: a fuzzy AHP approach pp. 187-213

Ishani Patharia Chopra, Tanu Jain and Sanjay Gupta

Navigating the banking landscape: the power of social media communication pp. 214-240

Attia Abdelkader Ali, Ahmed A. Khalil and Gamal S. Alhawbani

Volume 22, issue 1, 2025

Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps pp. 1-32

Manijeh Bahrainizad and Hamid Izadi

The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace pp. 33-50

Prima Andriani and Sahid Susilo Nugroho

A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms pp. 51-71

Krishanu Bhattacharyya, Bikash Ranjan Debata and Rajeev Verma

Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective pp. 72-97

Sohail Ahmad, Li Liang, Ahmad Iqbal and Irshad Hussain Sarki

Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis pp. 98-125

Pedro Cuesta-Valiño, Natacha López-Hernando and Cristina Loranca-Valle

Volume 21, issue 3/4, 2024

Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites pp. 235-252

Abhay Jain and Suzanee Malhotra

Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage pp. 253-269

Lina Marcela Padilla-Delgado and Alexander Zuñiga-Collazos

Model of consumers' stockpiling behaviour during the COVID-19 pandemic pp. 270-296

Md. Monirul Islam and Fathema Farjana Hani

Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads pp. 297-330

Letizia Alvino, Carolina Herrando and Efthymios Constantinides

Clicks to comfort: the magic of social media marketing in the hotel service industry pp. 331-355

Iman Aghaei and Elham Sekandari

Emerging research on integration of blockchain in marketing: a bibliometric analysis pp. 356-382

Nikhil Khajuria and Suresh Kumar Kashyap

Augmented reality marketing in online retail industry: the moderating role of personality traits pp. 383-417

Claudia Gita Hapsari, Haris Maupa and Otto Randa Payangan

Relationship between escape from negative feelings, gratitude, altruism, and willingness to donate on Instagram: a structural equation modelling approach pp. 418-439

Phuong Viet Le-Hoang

Volume 21, issue 1/2, 2024

How does influencer marketing build up the engagement between brand and followers? pp. 3-25

Minh T.H. Le

Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh pp. 26-54

Mohammad Mominul Islam, Mostofa Mahmud Hasan, Md. Abu Sayem, Asifa Reza and Md. Nuruzzaman

E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India pp. 55-67

Annie John, Jain Mathew and Sridevi Nair

Examining the moderating role of gender and point of purchase platforms on eWOM intentions pp. 68-83

Manu Jain, Saumya Dixit, Shilpa Sindhu and Amit Shukla

Online customer experience: a review based on theories pp. 84-117

Mehak Goyal and Pankaj Deshwal

Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media pp. 118-148

Winee Saikia and Abhigyan Bhattacharjee

Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing pp. 149-179

Katherine Baxter, Rajab Ghandour and Wendy Histon

The influence of perceived risk and branding on fresh produce purchase online pp. 180-201

Archana Kumar and Eklou Romaric Amendah

The mediation effect of emotional attachment between influencer and customer behaviours pp. 202-233

Mohamad Bash and Anupam Bandyopadhyay

Volume 20, issue 3/4, 2024

Online customer experience: a review and research agenda pp. 229-271

Mehak Goyal and Pankaj Deshwal

An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students pp. 272-291

Ayşe Akbulut, Elif Esiyok, Ceyhan Cigdemoglu and Ozlen Ozgen

Does a chatbot's location influence consumer attitude and intentions? pp. 292-310

Irene Roozen, Mariet Raedts and Guillaume Waetermans

Brand personality management of Indian business schools on Twitter: a machine learning approach pp. 311-338

V. Anand and Daruri Venkata Srinivas Kumar

Players' attitudes towards advertising in mobile games pp. 339-363

Juliana Maria Magalhães Christino, Érico Aurélio Abreu Cardozo and Luisa Sepúlveda Martins

The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions pp. 364-385

Miriam R. Aziz and Adel F. Al Alam

The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps pp. 386-409

Manijeh Bahrainizad, Sepideh Aslami and Nosrat Jamshidi

Apparel e-tailing: website quality indicators and customer satisfaction pp. 410-427

Neeraj Bansal and Sanjeev Kumar Sharma

Volume 20, issue 2, 2024

Reassessing brand versus concept associations: comparing free association task and sensory cue-based task pp. 119-140

Tilottama G. Chowdhury, Feisal Murshed and Meghan Messier

The role of internet celebrities in purchase intention and impulse buying pp. 141-163

Massoud Moslehpour, Alaleh Dadvari, Pei-Kuan Lin and Erdenebaatar Odgerel

Identifying sources of noise within the networked interplay of marketing messages in social media communication pp. 164-187

Kimberley Hardcastle, Prabash Edirisingha and Paul Cook

Research on anthropomorphism in the 21st century: a bibliometric study pp. 188-215

Megha Agarwal and Utkal Khandelwal

Improving multilevel marketing firm performance through network externality and digital technology support pp. 216-228

Thamrin Selamet, Tirta Mursitama, Asnan Furinto and Pantri Heriyati

Volume 20, issue 1, 2024

What drives Generation Z to advocate for a brand online? pp. 1-25

Vivek Mishra and Biswajit Das

Effectiveness of social media influencers and their impact on customers' attitudes and buying intention pp. 26-49

Hadeel Elmousa, Wong Foong Yee and Jun-Hwa Cheah

Who are the right customers for mobile and paper coupons? pp. 50-82

Mohammad Galib

Role of parasocial interaction and planned behaviour theory in consumption restriction intentions pp. 83-107

Ahmet Durmaz, Mehmet Yuksel, Nilsah Cavdar Aksoy and Ebru Tumer Kabadayi

CSR ad impact on purchase intention pp. 108-118

Syed Ali Abbas