Pedagogical reflections on Islamic marketing education in business schools: a sample outline

Noha El-Bassiouny

International Journal of Islamic Marketing and Branding, 2017, vol. 2, issue 3, 247-254

Abstract: The purpose of this paper is to outline the parameters of Islamic marketing and the implications that this has on Islamic marketing education; a topic that is largely marginalised in mainstream marketing education and literature. The paper is conceptual in its approach and puts forth a comprehensive course outline for instructors who would like to teach Islamic marketing modules in their consumer behaviour or international marketing courses or teach a stand-alone course in Islamic marketing. Given the conceptual nature of the article, the paper concludes by presenting a full-fledged course outline in Islamic marketing that could prove useful to marketing educators interested in diversity-related topics. The current paper dissects the components of a course outline in Islamic marketing, which include course objectives and learning outcomes as well as sample readings and case studies. This is direly lacking in the literature.

Keywords: Islamic marketing; Islamic marketing education; diversity. (search for similar items in EconPapers)
Date: 2017
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