The Islamic consumer and the halal market

Sedki Karoui and Romdhane Khemakhem

International Journal of Islamic Marketing and Branding, 2019, vol. 4, issue 1, 45-58

Abstract: Despite the growing number of research papers dealing with Islamic consumption and the Islamic marketing themes, concepts like the Islamic consumer and what was used to be called the 'halal' market rise a considerable controversy. Through a literature review relating different theoretical perspectives such as postmodernism, Islamism and its effects on market places, this paper aims to improve our knowledge about the Islamic consumer behaviour and the new emergence of 'halal' market. Opposite to the mainstream thought, this paper argues that being a Muslim does not necessarily involve being an Islamic consumer. Therefore, the Islamic consumer is likely the consumer who seeks to consume some specific products and services that create and symbolise a particular Islamic social identity. This paper is almost the first to establish a clear definition of the Islamic consumer and also of the 'halal' market, distinguishing between the Islamic consumer and the Muslim consumer.

Keywords: Islamic consumer; Islamism; postmodernity; identity; halal market; symbolic consumption. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=100041 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijimbr:v:4:y:2019:i:1:p:45-58

Access Statistics for this article

More articles in International Journal of Islamic Marketing and Branding from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().