Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh

Hasan Terzi, Remzi Altunışık, Koray Batumlu, Rezwana Tasnim and Teuku Roli Ilhamsyah Putra

International Journal of Islamic Marketing and Branding, 2020, vol. 5, issue 2, 145-162

Abstract: This study has been conducted to reveal the similarities and differences of two people of two different and distant cultures in the frame of consumer spending self-control and frugality behaviour. The data were collected from the university students in Turkey and Bangladesh in December 2018 and January 2019. We have carried out a survey on a total of 376 participants (220 from Turkey and 156 from Bangladesh) selected through a convenience sampling method in both countries. The survey was conducted through face-to-face approach. Analysis results showed that there are significant differences between the participants from Turkey and Bangladesh. Perceived economic class, perceived religiosity level and ethnocentric tendency has a significant effect on individuals' spending self-control and frugality behaviour.

Keywords: frugality; economic class; religiosity; ethnocentrism; consumer spending self-control; Turkey; Bangladesh. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijimbr:v:5:y:2020:i:2:p:145-162

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