Turning ideas into innovations - introducing demand-driven collaborative ideation

Jennie Björk, Magnus P. Karlsson and Mats Magnusson

International Journal of Innovation and Regional Development, 2014, vol. 5, issue 4/5, 429-442

Abstract: Web-enabled tools for ideation are becoming increasingly diffused in companies, but their true impact on innovation performance has been questioned. A factor that can explain some of the so far missing performance of these firm-internal systems for ideation is a lack of attention to the demand-side of ideation. Frequently, the focus of ideation is put more or less unilaterally on the supply-side, with the aim to generate as many or as good ideas as possible, instead of focusing on innovation needs. The aim of this article is to describe and analyse demand-driven collaborative ideation, with a particular emphasis on its management aspects. In order to empirically investigate how to manage this new approach to ideation, a case study of Ericsson, a Swedish multi-national corporation, has been performed. The results highlight that incentives, visibility and resources are three main components of demand-driven collaborative ideation and outline key challenges with this new approach to ideation.

Keywords: idea management; demand-driven ideation; innovation; collaboration; social media; case study; Ericsson; Sweden; multinational corporations; MNCs; incentives; visibility; resources. (search for similar items in EconPapers)
Date: 2014
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