Investigating potentially affective factors of online sales: a study on Malaysian business online

Ahasanul Haque, Javad Sadegzadeh, Ali Khatibi and Shameem Al Mahmud

International Journal of Information Systems and Change Management, 2006, vol. 1, issue 4, 374-395

Abstract: Designing an electronic sales strategy depends on identifying consumers online, their motivation for shopping and prospective products that have potentials of online sales. This study examines statistical relationships between the potential of online sales and factors affecting online sales. Much statistical significance makes this study a potential cornerstone for future research.

Keywords: e-shopping; online shopping; familiarity; confidence; consumer attitude; product characteristics; brand image; online business; e-business; electronic business; investigating potentiality; affective factors; online sales; Malaysia; sales strategy. (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijiscm:v:1:y:2006:i:4:p:374-395

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